May 14, 2007

News Flash! High Schoolers Not Necessarily Morons!

Came across this article in the Chronicle today which announces that the majority of high school students avoid MySpace and Facebook when doing research on which colleges to attend. "Fewer than 10%" use networking sites, in fact.

Well, thank God, but again - who the hell would look for info. on a college at MySpace?

Yeah, you might post to your friends list and tell them what schools you're looking at, and you might ask if anyone on there attends or is planning on attending, but fortunately it seems that most college-bound high schoolers are at least intuitively able to distinguish between anecdotal and factual information and the relative values thereof.

You may allow yourselves a small sigh of relief concerning the intellectual acumen of those who will be wiping your butt in your dotage.

I may print out a copy of this article and wave it about the next time we are forced to attend a "webinar" (and just typing that word makes my skin crawl) on "Reaching Generation Next" or whateverthehell the marketing wonks are calling it this week. Perhaps I will be saved from a 2-hour brainstorming meeting on "leveraging the marketing power of MySpace" to increase enrollment.

Or rankings. Because anytime higher ed folk start talking about leveraging the marketing power of anything, the only thing they're really looking to do is increase rankings.

This helpful factoid brought to you by BAW, Inc. - distilling crap into soundbites, so you don't have to!

Posted by Big Arm Woman at May 14, 2007 02:20 PM

Oberlin converted to accepts-one-in-ten to accepted-by-one-in-ten just by going moonbat liberal. There's no reason not to mine MySpace, once you're in that condition.

Posted by: Ron Hardin at May 15, 2007 06:30 AM